Machines, Department Stores, and Advertising. The U.S. as a Material Nation between the Late Nineteenth and Early Twentieth Centuries

Abstract

This article focuses on the concrete and symbolic process of construction, self-identification and self-presentation of U.S.-America as a “material” nation, a self-identification elaborated, albeit seldom by using this term, through the emphasis on its “exceptional” system of production, distribution, and consumption between the turn of the century and the immediate aftermath of WWI. It weaves together three, so far separate, streams of research such as the one on the American system of manufacturing, that on the emergence of modern patterns of distribution and consumption, and the literature on the sustained efforts at “exporting” abroad the “American dream”. It charts the evolution of the business practices and of the rhetoric used to forge the notion of “material nation,” the actors involved, the implications this had for the process of real and imagined nation-making and for the different social and cultural segments comprising the nation.