Politics as Entertainment. An Analyses of Collor de Mello’s political Mise en Scène

Abstract

After the 1980s, the political communication and the mise en scène of politicians have become increasingly hybrid, mixing political representation with entertainment. Politicians like Silvio Berlusconi, Beppe Grillo, and even Barack Obama bring their bodies to the center of mass media political representation. They use their bodies not simply as a medium of communication but also as a source of entertainment for their audience. Before Silvio Berlusconi decided to enter politics, the former Brazilian President, Fernando Alfonso Collor de Mello, showed us already in 1989, and in a very emblematic way, how the combination of politics and entertainment functions as one of the main tendencies of political communication. The analysis of his mise en scène brings this practice to the light and shows us a new phenomenon of mass media: the third body of the politician.